2024年9月17日 · The LTV/CAC ratio stands for “Lifetime Value to Customer Acquisition Cost” and is perhaps the important metric for evaluating software-as-a-service (SaaS) companies. In …

从公式LTV=ARPA*GM%/Customer Churn Rate可知，更高的LTV可以从提高平均每个客户的经常性收入、提高毛利率以及降低流失率获得。 ARPA主要有三个贡献元素，以ARR为例表示：

What is the LTV/CAC Ratio? LTV stands for “lifetime value” per customer and CAC stands for “customer acquisition cost.” The LTV/CAC ratio compares the value of a customer over their …

The Customer Lifetime Value to Customer Acquisition Cost, or the LTV:CAC ratio, measures how each customer’s lifetime value stacks up against the cost of acquiring that customer. For …

2025年1月21日 · A healthy SaaS company raises its LTV over time through expanding its product’s features, adding other lines of software, and increasing its reputation. And a …

2025年2月4日 · saas ltv/cac 比率是指客户终身价值与获取该客户的成本之间的关系。 它提供有关公司营销和销售活动有效性的信息。 只要 LTV 和 CAC 比率不超过 1 比 1，公司的运营就被 …

Learn the LTV/CAC ratio your company needs to hit to be considered a high-growth SAAS company. We explain and show LTV/CAC ratio by company stage and quartile.

2022年6月12日 · Customer Lifetime Value 即客户终身价值，简称 LTV 或 CLV，以下用 LTV。 LTV是一个重要的指标，它能让saas公司知道自己应该花多少钱来获得新客户。 如果这个数 …

2023年11月17日 · What is a good CAC for SaaS? CAC vary significantly from one business to another. And that makes sense: the more revenue you make per customer, the more you …

如何计算SaaS企业的LTV和CAC呢？ 要计算 LTV，我们需要三个变量：每个账户平均收入ARPA（Average Revenue Per Account）、流失率（Customer Churn Rate）、毛利率（Gross …