2013年9月16日 · A UTM (Urchin Tracking Module) code is a snippet of text added to the end of a URL to track the metrics and performance of a specific digital marketing campaign. UTM …

2020年7月31日 · UTM Codes (or UTM Tags) are a way to track traffic that is coming to your website from a specific platform. UTM codes have two components: the tracking variable and the UTM parameters.

2020年7月19日 · UTM tags are a string of text added to a website URL that gives you the ability to track your website traffic and where it’s coming from exactly. It’s also known as UTM tags, UTM parameters, or simply UTM.

Learn how to use UTM Google Tracking to measure campaign success, analyze traffic sources, and optimize your marketing strategies.

2022年3月30日 · UTM tagging best practices include knowing when to use UTM parameters and avoiding instances where they could be ineffective. We’ve laid out the appropriate and …

2024年5月14日 · At its core, an Urchin Tracking Module (UTM) tag is a string of code appended to a URL, enabling marketers to track the effectiveness of their online campaigns. The primary purpose is to provide granular insights into user behavior by attributing traffic to specific sources.

2024年7月29日 · Adding UTM codes to your URLs lets you effectively segment your audience to track how different groups of users interact with your site. And how those users eventually turn …

2024年11月8日 · UTM tracking involves using specific tags in URLs to monitor traffic sources accurately. These UTM parameters provide insights into the origin and volume of web traffic, such as which social media platforms generate the most visits, by …

2025年2月26日 · Learn how to use UTM parameters to track your marketing campaigns effectively. A complete guide for small business owners to monitor traffic sources and improve ROI.

Combined with Google Analytics, UTM tags are a powerful tool to measure the results of your social media marketing efforts as they provide extremely valuable insights into your traffic.