utm_source_platform: The platform responsible for directing traffic to a given Analytics property (such as a buying platform that sets budgets and targeting criteria or a platform that manages organic traffic data). For example: Search Ads 360 or Display & Video 360.

You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:

Por ejemplo, utm_source=google es distinto de utm_source=Google. Si está configurando parámetros de URL para un sitio de Universal Analytics, debe añadir al menos utm_source y utm_medium . Si configura parámetros de URL para un sitio de Google Analytics 4, deberá añadir al menos un parámetro utm , que puede ser cualquier parámetro utm .

Traffic-source dimensions provide information about where your traffic originates (source, for example, google, baidu, and bing), the methods by which users arrive at your site/app (medium, for exampl

Specifically, a change in value for any of the following campaign URL parameters triggers a new session: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, gclid. For more information on sessions, see How a session is defined in Analytics .

utm_source_platform: 特定のアナリティクス プロパティにトラフィックを転送するプラットフォーム。予算やターゲティング条件を設定する購入者向けプラットフォーム、自然検索トラフィックのデータを管理するプラットフォームなどが該当します（検索広告 ...

utm_source_platform: a plataforma responsável por direcionar o tráfego para uma determinada propriedade do Google Analytics (como uma plataforma de compra que define orçamentos e critérios de segmentação ou uma plataforma que gerencia dados de tráfego orgânico). Exemplo: Search Ads 360 ou Display & Video 360.

utm_source_platform: 특정 애널리틱스 속성(예: 예산과 타겟팅 기준을 설정하는 구매 플랫폼 또는 자연 트래픽 데이터를 관리하는 플랫폼)으로 트래픽을 유도하는 역할을 하는 플랫폼. 예: Search Ads 360 또는 Display & Video 360

utm_source_platform：負責將流量導向特定 Analytics 資源的平台 (例如設定預算和指定條件的廣告空間購買平台，或管理自然流量資料的平台)。例如：Search Ads 360 或 Display & Video 360。

utm_source_platform: plate-forme chargée de diriger le trafic vers une propriété Analytics donnée (par exemple, une plate-forme d'achat qui définit les budgets et les critères de ciblage, ou une plate-forme qui gère les données sur le trafic généré par les résultats naturels). Par exemple, Search Ads 360 ou Display & Video 360