Debates about logos are so fucking boring. A brand identity is, you know, an identity. A logo, like a name, is part of what makes an identity, but only a part. More questions we should be asking: How does it fit in with the colors? Typography? Web layouts? Photography? Advertisements? Spokespeople? How do people see the logo? Interface with it?

You see the flourishing possibilities of technology—specifically, how the vivid ~OLED screens, on our walls and in our hands and vehicles, of today can glow in billions of colors—and you wonder why the logo is held often in a “plain” and binary relief over its background.

To put it simply companies rebrand their logos to stay relevant the goal with that is to make sure their logo doesn't look dated. In the case of Lamborghini that is what they did. Companies like Microsoft, Facebook and Nike do that too.

2023年2月1日 · Simpler logos are easier to remember and can be adapted to different mediums, from business cards to billboards. A complex logo might look good on a website, but it can be difficult to reproduce in a smaller size or in black and white.

2021年7月3日 · A lot of logos are being simplified because they're easier to scale. Phones, to computers, to tablets, and everything in between have different screen sizes, and very fancy logos aren't legible at smaller sizes. As others have mentioned, it's also 'trendy'. Minimalism and simplicity are very in style right now.

2023年1月29日 · Simplifying a logo helps them work better in digital mediums where image resolution is low and screen sizes are small. Removing details will help logos read better. But the current trend to simplify designs in general began when a few circumstances arose in tandem.

The real question is: why did designers move to non flat designs in the first place? If you look at old logos from the 20th century, a lot where already flat to begin with. Thank god we are over the Photoshop-layer-effects phase.