The story behind the WOBO Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the inspiration for which came from a visit to Dutch Antilles in the early sixties, where he had been amazed at the amount of casually discarded garbage that he saw on the islands.

Bottle walls range one bottle to two bottles thick. Primitive mixture, such as cob or adobe can be used as mortar to bind the bottles. It is thickly spread on the previous layer of bottles followed by the next layer which is pressed into the mixture.

2013年5月15日 · The rectangular, Heineken World Bottle or WOBO, designed with the help of architect John Habraken, would serve as a drinking vessel as well as a brick once the contents were consumed....

2013年3月22日 · While Habraken's first few attempts were dismissed for either being too costly and difficult to produce or not pretty enough to sell beer in, he eventually settled on the design known as the...

Patented Perfection in your pocket | PATENT NO.: US 9,609,927B2. Why the WOBO?... Nothing else works like a WOBO! Our patent makes the WOBO super unique and was designed out of …

2024年5月28日 · Over the next three years, the Heineken World Bottle (WOBO) underwent a design process. Early designs featured interlocking and self-aligning bottles, aiming to eliminate the need for mortar to keep the construction simple and affordable. While some designs worked well as building materials, they were too heavy and slow to produce economically.

2007年9月26日 · Over the next three years, the Heineken WOBO went through a design process. Some of the early designs were of interlocking and self-aligning bottles. The idea sprung from the belief that the need for mortar would add complexity and expense to the bottle wall's simplicity and affordability.

2012年5月11日 · Today, the shed at the Heineken estate and a wall made of WOBO at the Heineken Museum in Amsterdam are the only structures where the ‘beer brick’ was used. As to the remaining WOBO’s it’s not...

The final design was the now-familiar WOBO (World Bottle) with flat sides, relief, and a concave bottom. In 1964, Heineken produced 100,000 of these bottles in two sizes (35 cl. and 50 cl.) at the Vereenigde Glasfabrieken in Leerdam and patented this design worldwide.

2013年4月4日 · Enquanto as primeiras tentativas de Habraken foram rejeitadas por serem muito caras, difíceis de se produzir ou então por não serem belas o suficiente para vender cervejas nelas, ele finalmente escolheu o design conhecido como Heineken WOBO (Garrafa Mundial) - uma recipiente de vidro verde esmeralda feito para ser usado tanto como garrafa e ...