How do self-interest and other-need interact in the brain to determine altruistic behavior? A tale of two narratives: The role of event disruption in employee affective and behavioral reactions to...

Lateral prefrontal/orbitofrontal cortex has different roles in norm compliance in gain and loss domains: a transcranial direct current stimulation study. European Journal of Neuroscience 46...

Yunlu YIN, Assistant Professor | Cited by 195 | of Fudan University, Shanghai | Read 8 publications | Contact Yunlu YIN

2018年12月6日 · In particular, we investigated whether preferences for choice options can be specifically targeted and modified during midday nap, using targeted memory reactivation (TMR), a procedure that has been applied to manipulate neurocognitive processing via stimulating the sleeping brain with unobtrusive cues.

ORCID record for Yunlu Yin. ORCID provides an identifier for individuals to use with their name as they engage in research, scholarship, and innovation activities.

2025年2月6日 · Specifically, the authors find that gender-neutral marketing decreases consumers’ reliance on aesthetics in product evaluations by reducing their endorsement of binary gender stereotypes in their decision making.

Lateral prefrontal/orbitofrontal cortex has different roles in norm compliance in gain and loss domains: a transcranial direct current stimulation study. How do self-interest and other-need interact in the brain to determine altruistic behavior? High-definition tDCS alters impulsivity in a baseline-dependent manner.

2021年5月27日 · In this research, seven studies, including an eye tracking study, a Facebook Ads field experiment, and lab and online experiments—all using real ads across diverse contexts—demonstrate that slow motion (vs. natural speed) can backfire and undercut product appeal by making the influence agent’s behavior seem more intentional and extrinsically mot...

Dr. Yunlu Yin is an assistant professor of marketing at the School of Management, Fudan University. He received his PhD in marketing from The University of Hong Kong.

2024年1月19日 · Dr. Yunlu Yin is an assistant professor of marketing at the School of Management, Fudan University. He received his PhD in marketing from The University of Hong Kong.