2024年3月18日 · Cost Caps is a bid strategy on Facebook ads that allows you to set the maximum Cost Per Acquisition (CPA) on a purchase. Facebook will keep the average CPA at, or below, your set cap. Essentially, you tell Facebook to keep its CPAs under a maximum amount, so you can focus on increasing your conversions and your conversion rate at that CPA.

费用上限（Cost Cap） 需要设置预算，并且设置出价，即您愿意为每次成效支付的最大金额。 如果使用这类竞价，我们会尝试以等于或低于竞价的费用帮助您获得尽可能多的成效。

2024年5月29日 · Cost cap averages out your bids to meet your desired cost-per-acquisition. Meanwhile, bid cap places a hard limit on your cost-per-bid. So, while cost cap keeps your cost-per-bid flexible to focus on results, bid cap prioritizes limiting your cost-per-bid.

Cost cap prioritizes cost-effectiveness by controlling final costs, while bid cap offers consistency and predictability in bid management. Consider your preference for cost control versus bid stability when selecting the appropriate bidding strategy.

When cost (average cost per optimization event) is an important metric to evaluate performance, we recommend using cost per result goal to optimize around that cost. Cost per result goal helps you maximize conversion volume while controlling your cost.

Cost caps is a bidding strategy that allows you to set a maximum cost per purchase event. With cost caps, Facebook will automatically adjust your bid to help you achieve the lowest cost per purchase event possible. This means that Facebook will bid less for ad placements that are more expensive and more for ad placements that are cheaper. Pros ...

Unlike other bid strategies that help optimize for cost, using cost caps enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.

2024年11月24日 · Cost cap in Facebook advertising is a bid strategy that empowers you to set a maximum Cost Per Acquisition (CPA) for your purchase events. Facebook will work to keep your average CPA at or below this set cap. Essentially, you instruct Facebook to ensure that your CPAs do not exceed a specific amount.

In this video, I go over everything I know about using cost caps, and cost controls, on Facebook Ads! I hope you enjoyed it! Consider subscribing for new vid...

When you launch a new campaign with cost cap bidding, the campaign enters a learning phase, allowing Campaign Manager to gather auction data to better optimize the campaign’s performance. The...