W Magazine Behind-the-Scenes 2021-22

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Who doesn’t love a good font pairing? 🤩 I know I do! Here are some of my favorite font pairings lately. As a rule of thumb, you want to keep these rules in mind: ⭐️ Your font pairings to have BALANCE. Is your header bold and wide? Make the subfont light and narrow. Do you have a gorgeous serif font as the header? Contrast this with a minimal san serif. ⭐️ Want to spruce it up even more? Add in a script accent font! ⭐️ Keep your brand fonts to a minimum of 2-3 fonts. Anything more than that, you