Sweat the small stuff
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Sweat the small stuff
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
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Rory Sutherland: Life lessons from an ad man
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Rory Sutherland: Life lessons from an ad man
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I got the chance to speak to the brilliant Rory Sutherland about how to really influence people. In this episode of Deep Dive, we share the marketing secrets behind some of the world's biggest brands. Search 'Deep Dive with Ali Abdaal' on YouTube, Spotify or Apple to listen 🎧 or click here https://bit.ly/3ADCpx0 | Ali Abdaal
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I got the chance to speak to the brilliant Rory Sutherland about how to really influence people. In this episode of Deep Dive, we share the marketing secrets behind some of the world's biggest brands. Search 'Deep Dive with Ali Abdaal' on YouTube, Spotify or Apple to listen 🎧 or click here https://bit.ly/3ADCpx0 | Ali Abdaal
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