PPT - The Theory of Consumer Behavior PowerPoint Presentation, free download - ID:465813
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PPT - The Theory of Consumer Behavior PowerPoint Presentation, free download - ID:465813
The Theory of Consumer Behavior. The principle assumption upon which the theory of consumer behavior and demand is built is: a consumer attempts to allocate his/her limited money income among available goods and services so as to maximize his/her utility (satisfaction).
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SOLVED: The consumer decision-making process describes the way in which people tend to make purchase decisions, in a general sense. According to this model, if a consumer is making a 'low-involvement' decision (for example, buying paper towels as opposed to a new car), they may jump directly from Need Recognition to Information Search.A) Need Recognition / Information SearchB) Information Search / Evaluation of AlternativesC) Purchase / Evaluation of AlternativesD) Need Recognition / Purchase
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