1960 Dodge Dart Phoenix Convertible In 1960, Dodge shifted from a mid-range brand to compete with economy models from Ford and Chevrolet. The new Dart lineup, featuring the top-tier Dodge Dart Phoenix, offered consumers a stylish and diverse range. Designed by Virgil Exner, these cars shared the unibody construction of 1960 Chrysler products, providing strength, quietness, and spacious interiors. With three trim levels and various body styles, including convertibles and wagons, the 1960 Dodge Da